1997年，史蒂文·乔布斯重回苹果.担任CEO的乔布斯，推出了著名的《Apple Think Different》广告，来传递苹果的价值观： “Think Different是什么？是那些具有独立的思想的人；是那些有勇气抛弃世俗的眼光特立独行的人；是那些具有空杯心态愿意学习新事物的人；是那些不甘庸庸碌碌、为了追求个人理想而不懈努力的人；是那些想改变世界的人。”
| Here’s to the crazy ones. | 向那些疯狂的家伙们致敬 | |
| The misfits. | 他们特立独行 | |
| The rebels. | 他们桀骜不驯 | |
| The troublemakers. | 他们惹是生非 | |
| The round pegs in the square holes. | 他们格格不入 | |
| The ones who see things differently. | 他们用与众不同的眼光看待事物 | |
| They’re not fond of rules. | 他们不喜欢墨守成规 | |
| And they have no respect for the status quo. | 他们也不愿安于现状 | |
| You can quote them, disagree with them, | 你可以赞美他们，否定他们 | |
| glorify or vilify them. | 颂扬抑或是诋毁他们 | |
| About the only thing you can’t do is ignore them. | 但是唯独不能漠视他们 | |
| Because they change things. | 因为他们改变了事物 | |
| They push the human race forward. | 他们让人类向前跨越了一大步 | |
| And while some may see them as the crazy ones, | 有人视他们为疯子 | |
| we see genius. | 而我们却视他们为天才 | |
| Because the people who are crazy enough | to think they can change the world, | 因为，只有疯狂到认为自己能够改变世界的人 |
| are the ones who do. | 才能真正的改变世界 |